Big Savings Meet Zero Waste.
Get incredible discounts on your favorite brands while fighting food waste in Pakistan. Quality food, unbeatable prices.
Start ShoppingThe Challenge We Face in Pakistan
A vast amount of food produced and imported in Pakistan never makes it to our tables. A significant portion of this includes perfectly safe packaged goods.
Of food is estimated to be wasted in Pakistan, while millions face food insecurity. This includes surplus inventory and items nearing their best-before date from manufacturers and retailers.
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We are Reshelf!
Where Big Savings Meet Zero Waste
In Pakistan, a shocking 27% of the food produced goes to waste. An increasingly large portion of this includes packaged foods & beverages which are perfectly good but are surplus or nearing their best-before date.
Waste of these items often occurs due to the lack of a transparent and trusted platform for buyers and sellers to connect. This is what we are changing with Reshelf.
We specialize in high-quality surplus and short-dated products, passing huge savings to our customers and driving zero waste for our FMCG brand partners!
Our Purpose: A Win-Win for Pakistan
Our mission is built on a simple idea: creating value from surplus. For Pakistani families, we make everyday essentials more affordable. For our business partners, we provide a smart, profitable, and sustainable solution for excess inventory. Together, we are tackling the national food waste challenge head-on, building a more resilient and resourceful circular economy for everyone.
Save Money: Access your favorite brands at prices you won't find anywhere else.
Reduce Waste: Every purchase you make helps keep perfectly good food out of landfills.
Support Businesses: We help brands, distributors, and importers recover costs from surplus stock.
Trusted by Leading Brands
We partner with some of Pakistan's most respected FMCG manufacturers, importers, and distributors to bring you incredible deals.
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FMCG Product Collections
Pantry Staples
Snacks & Confectionery
Beverages
Dairy & Chilled
Personal Care
Household Supplies
Baby Products
Pet Care
Pantry Staples
Snacks & Confectionery
Beverages
Dairy & Chilled
Personal Care
Household Supplies
Baby Products
Pet Care
Smart Choice — Order and enjoy great savings.
Best Before: 30-04-2026
- Hassle-Free Delivery: Delivery within 2-5 Business Days.
- Quality & Safety: All products are verified and safe for consumption. We adhere to strict quality controls.
- Unbeatable Prices: By sourcing surplus, we pass the savings directly to you.
Product packaging may vary from the image shown. Please read labels, warnings, and directions before using or consuming a product.
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Our Story
The journey from a simple observation to a nationwide mission.
Abdul Hadi Munir
Founder & CEO, Reshelf
"It all started with a trip to the mall. I saw a store giving massive discounts on food that was close to its expiry date. While the savings were great, I noticed there was no system to check if the products were still truly high-quality. It was a gamble for the customers."
That observation sparked an idea. I began researching and was shocked to learn that nearly 27% (approx 1.7 Billion $ worth) of food is wasted in Pakistan every year. So much of this waste includes perfectly good, packaged items from trusted brands that are simply surplus or short-dated.
This is where Reshelf was born. We built a brand to bridge this gap, but with one crucial difference: an absolute commitment to quality and trust.
Our 5-Step Verification Promise
Before any product is 'reshelved', it goes through our rigorous 5-step verification process to ensure it meets our high standards:
- Labelling Test: We confirm all information on the packaging is clear, correct, and untampered with.
- Taste Test: We conduct sensory evaluations to ensure the product's flavor profile is exactly as the manufacturer intended.
- Smell Test: Our team checks for any off-odors to guarantee freshness.
- Texture Test: We verify that the product's physical consistency meets quality standards.
- Batch Confirmation: Most importantly, we confirm the product batch with the brand to ensure authenticity and traceability.
Reshelf is more than just a marketplace; it's a movement towards a more sustainable Pakistan, where everyone can access quality food at fair prices, and nothing good goes to waste.
About Reshelf
In Pakistan, surplus and short-dated packaged foods often go to waste due to the lack of a trusted platform connecting sellers with buyers. This is what we are changing with Reshelf.
We specialize in rescuing high-quality surplus inventory from FMCG brands, passing on huge savings to our customers and driving zero waste for our brand partners!
This is Reshelf, where “Big Savings Meet Zero Waste”!
Are you an FMCG Brand, Distributor, or Retailer?
Turn your surplus inventory into revenue, meet your sustainability targets, and connect with a new audience. Partner with Reshelf to build a more sustainable future.
Partner With UsBulk & Wholesale Orders
Get the best prices for your business by ordering in bulk. Fill out the form below to get a custom quote from our team.